A consulting business that helps provide education and training regarding health and performance. Helping to align people's routines, habits, and environments with who they ultimately want to become and understanding the process. I plan to sell my expertise and educational experience around training, nutrition, and coaching. My target audience and customers would be other coaching professionals like myself, as well as athletes, fitness enthusiasts, or individuals looking to improve their health through exercise and nutrition. My services will be primarily electronic and virtual, in the form of writing, presenting, talking with (virtually), and collaborating with customers.